A bit of backstory: Cobalt happened, developed by Oxeye games, published by Mojang. This was split from the Cobalt discussion thread, because Mojang's involvement was brought up.
(Cobalt is developed by Oxeye, Mojang is just publishing it) /summary

Then why Mojang is slapping their name on this?

Because this is how you make good PR, Slap a sticker on the side of it and see how far it goses.

Cause the devs need publicity and Mojang wants money.

And another reason to dislike Mojang

i know right
what the ♥♥♥♥
a company is asking for money
for their hard work?
♥♥♥♥ THEM TO ♥♥♥♥

the thing that irks me the most is that minecraft, is ♥♥♥♥ boring and dull. unless you have mods.

Agreed. Survival mode could barely be called that. What are you surviving? Mobs? Hunger? The apocalypse?

Here's how to 'survive' Minecraft.
Dig yourself a hole. Stay in the hole forever, and if needed, make a farm to sustain yourself. (If your hunger doesn't bug out and NEVER GO DOWN EVER.)
It's too unpolished to be released, Mojang might as well of waited until they thought it was done, instead of busting their asses last-minute to get the game 'finished'.

well thankfully there someone else in development (at the head at least) so i'm expecting good or at least more updates.

It has the "mojang" on the game because jeb works on both coblat and minecraft.

Not to mention, Mojang has quite a lot of screentime, Oxeye can jump on Mojang's coat tails and get some pretty great publicity.

I don't think some of you understand how publishers work

EA renames one of their development studios Bioware, advertises as "BIOWARE MAKING NEW C&C!!!". People who notice are angered.

Mojang slaps their name on a game that was developed before they even exist. Some people get angry, other people get angry at those made angry because Mojang are just adorable innocent little indie devs who are sitting on millions of dollars with about 6 employees to pay. Surely they can't be capable of doing anything wrong.

Two of the three Cobalt Devs are 33% of the Mojang staff
And a fourth guy made the music

What they stand to gain:
Money for the company they both work for
A larger budget from Mojang's fairly vast coffers
More fans as the ludicrously large Minecraft fanbase sees another game published by their favourite developer
Far more publicity
Working space (a large amount of Cobalt was actually coded while working in Mojang's offices, as in Mojang just gave them some computers and they sat in there coding their game)

What they stand to lose:
Annoyance from the minority that buys games based on their publisher's past games (of an entirely different genre) rather than the new game's individual merit
Annoyance from people who don't know what publishers are there for

I am no Minecraft fan and I don't give a ♥♥♥♥ about whether or not Mojang are an ethical company (the whole Scrolls thing etc) but as Mojang employ six people, two of whom were on the team of three that made Cobalt, were always intended to be a Publishing company for indie games as well as a Development company and the game loses almost nothing by having Mojang's name slapped on it and gains a great deal, I don't see how anyone really has a leg to stand on to complain about this.

Especially as the Developers themselves are extremely happy with it:

Source: http://www.rockpapershotgun.com/2011/08 ... sh-cobalt/

Now stop whining

I didn't like kinect animals, not getting the next halo.

The newest Mario Kart sucks, so ♥♥♥♥ getting Skyward Sword.